Dec 23
Sina to buy assets from Focus Media
According to the news, China internet giant Sina will buy assets from China’s largest publicly traded advertising company Focus Media. Sina will acquire Focus Media’s business in office buildings, elevators and supermarkets. The deal may be worth over $1.3 billion, and the deal have been approved by the board directors of the two parties.
This is a step which Sina make to expand its business beyond the internet. The deal may give Sina a big advantage during the finacial crisis.
Personally, i don’t think there will be big slowdown of the online advertizing, even during the finalcial crisis. The onlile business during the crisis will still be the winner, especially for China, the potencial market of the internet is still under explore.
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